The
globalization and digitalization has massive impact on supply chains. Agile
methodology can help in the transformation efforts and provide solid, practical
guidance.
The ADAPT-model
of the Scrum methodology offer five common activities:
- Awareness – that the current situation/ process is not delivering acceptable value
- Desire – to adopt/ change
- Ability – the necessary capabilities and skills to succeed
- Promotion – sharing experience and making sure that others see successes
- Transfer – managing the implications of using the new approach throughout the company
Awareness, Desire and Ability are overlapping,
whereas Promotion and Transfer repeat and occur throughout the transition
effort.
Mike Cohen,
highly respected Agile Leader and bestselling author of “Succeeding with Agile”
provides a very systematic and practical approach that can also be well
leveraged for driving change and transformation programs in general. I have
summarized from Mike and provided additional thoughts:
A
transformation leader needs to engage in these activities on multiple levels:
- Organizational
- A critical mass of people with similar awareness is required before the organization will collectively move forward
- Individuals
- Organizations are made up of individuals. To change organizations, a transformation leader must change individuals.
- Important is that individual are in different stages of awareness, desire, ability, promoting change, transferring abilities/ learning to others. They progress differently and need different guidance & support
- As a team
- Teams can be aids or hindrance to progress of individuals; enforce or undermine right attitudes & behavior
- Per practice
- Functional units/ stages within the supply chain
Examining the ADAPT model in detail:
- AWARENESS
Becoming aware that what worked in the past is
no longer working can be extremely difficult. This is especially true for companies
that are successful. There is almost always a lag between when the need to
change first arise and when we become aware of it.
Impediments are:
- A lack of exposure to the big picture
- A refusal to see what’s right in front of us
- People confuse movement with progress
- People listen to their own propaganda
Good way to tools for developing awareness are:
- Communicate that there is a problem. Generate discomfort.
- Use metrics to reinforce core reasons to change.
- Provide exposure to new people and experiences. Encourage people to learn from others in the market, conferences, competitors, etc.
- Run a pilot to demonstrate success (and refine your approach)
- Focus on the most important reasons to change
DESIRE
Without
desire there will not be any meaningful action.
Tools for
increasing desire:
- Communicate that there is a better way
- Create a sense of urgency
- Build momentum
- Agree on a trial, get teams to test drive
- Align incentives/ remove disincentives
- Address fear
- Help people let go of the past and do not discredit it
- Engage people in the effort.
ABILITY
Becoming
agile and equally transformation efforts require learning new personal and technical
skills, thinking, working as a team and at different pace.
Tools for
developing ability:
- Provide coaching and training (using various approaches & tools)
- Hold individual accountable (must understand that they are expected to apply new skills)
- Share information (collaborate across teams; learn from each other, use tools such as departmental intranet, Wikis, communities of practice and reading groups to disseminate information).
- Set reasonable targets, progress incrementally
- Just do it – Experiment, be patient and expect to make mistakes
- Fail often, fail fast, fail cheaply
PROMOTION
Promotion
must lay the foundation for the next pass through the ADAPT cycle. Spread
successes to raise awareness and desire for the transformation. Goal is to get
the people to commit to the transition, not just merely comply with it.
A good idea
is to not put a name on your transition, as it is harder to resist a nameless
effort.
Seek
shamelessly attention. The more often people here about the effort – even better
see or experience it – the better. Use graphical displays, organize events,
etc.
TRANSFER
A
transformation effort requires the support from the other parts of the
organization. Without their cooperation, most efforts are likely to fail, even
when successful within their own group! The law of organizational gravity pools
many innovative groups or good improvement efforts back to the beginning. Key
functions to gain cooperation are HR, Marketing and Finance.
Agile methodology
is proven. It is structured to embrace change and thus often provides better,
faster results. Leading companies driving transformation efforts – across Organization,
value & supply chains – will increasingly use agile methodologies to succeed.
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